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Exclusively for Media People by Media People.

About Efficio

Efficio is a centralized turn-key Media Sales solution designed for media people by media people. This solution improves group, market and station efficiencies through process automation.

Efficio Sales Management centralized your sales organization. Including but not limited to:
  • Truely secured web-based application accessible from anywhere
  • Simplifies Claiming and Approval of New Client Requests
  • Simple Account List Management
  • Extends your traffic system with easy to read and flexible financial reporting
  • Centralized Forecasting and Budgeting
  • Contact Management
  • Avail Notifications
  • Mass Email Marketing
  • Sales Funnel Management
  • Miller Kaplan Integration

In example, imagine one page for "Bob the Advertiser" that tells you who has the account at each station, financial history, booked information, accounts receivable, agency information, contact information, sales opportunies, address information and more. No more hunting and pecking for this information.

Just because your business is in multiple markets does not mean your data has to be. Corporate Rollup brings all your media markets (TV, Radio, Print, Internet, and Print) into one simplified dashboad with easy to read graphs and reports. Including but not limited to:
  • Multiple Market Summary and Detailed Drill Down
  • Quickly Find Out Which Markets Your Advertiser Are Spending Money
  • Identify the Underperforming Markets Quickly
  • Ranker Reports Across Multiple Media Platforms (Radio, TV, Print, Cable)

Imagine one system to start and finish the sales process at the click of a button. Details coming soon.

Finally a simple and easy to use Inventory Management system to not only notify you of inventory issues but automatically adjust your rate card. Including but not limited to:
  • Quickly View % Sellout, Average Unit Rate, and Inventory Availability by Week with Color Coded Warnings
  • Set Your Rates and Demand Curve By Day, Week, Day of Week, Month, Quarter, Year
  • Check Your Pacing to Budget Based Upon Sellout Goal
  • Quick Rate Card Average Over Any Day/Week/Month Combination




Benefits:
  • Oversee and enhance group and station performance with roll up reports and graphs.
  • Drill down from Market all the way down to view graphical represenation of performance
  • Access through secure web interface so you can work from anywhere
  • Give your AEs access to their own financial reports
  • Easy to use interface
  • Create more selling time by eliminating paperwork and bottlenecks
  • Centralize and share customer relationship (CRM) data
  • Improve implementation and monitoring of sales strategies
  • Improve client relationships and service
  • Feedback management system to allow you to help shape the direction of the product
  • Weekly system updates to ensure this system is 'state of the art'.


Features:
  • Web-Based
  • Account List Manager
  • Advanced Excel Reporting
  • Projection and Budget Management
  • Miller Kaplan reporting by AE
  • Contact Manager
  • Track Sales Opportunities
  • Avail Notifier©
  • eMarketing (Mass email clients)
  • Multiple Station Connectivity
©2005 Celerity LLC All Rights Reserved. Efficio is a Celerity LLC trademark.