Yield
Management Solution Finally, a simple and easy to use Inventory Management system that integrates with your traffic system and not only notifies you of inventory issues, but also automatically adjusts your rate card. Yield Management sets up dynamic rate cards, min/max rates and demand curves for any period/s, days or dayparts, so that your sales team automatically has today’s rate based on demand and sellout (not last weeks sales meeting).
Our Yield Management solution supports minutes, units or special groupings of your inventory (spots, sponsorships or promos) and displays AUR’s, rates, sold/unsold units, etc. Intuitive screens provide “what if” builders, so managers can determine remaining revenue by daypart and overall at any level of sellout so managers can maximize inventory and get to budget or estimate.
You can even compare last year, this year and projected revenue, to potential revenue and budgets. All reporting is exportable in excel for extended power and portability.
* Not all traffic systems are yet supported. Please inquire to see if your traffic system is supported.
Features and Benefits:
Web-based
Access to the elements that drive your business is essential
to your success. Efficio’s web access means you can get to your business
information anywhere and anytime you can access the internet , 24/7!
Units or Minutes
Whether you manage your inventory by minutes or units,
Efficio can support it.
Multiple spot lengths
No matter what lengths you use to sell, Efficio can
support it, including :60’s, :30’s, :15’s, :10’s traffics, sponsorships
and more.
Daily Inventory updates
Efficio Yield Management system mines your traffic
system data each day so your inventory and rates are current and accurate.
Customizable Demand Curves
Customize your demand curves by station, day
and daypart so your rate cards will accurately reflect seasonality and demand.
Undersell and Oversell Alerts
Don’t get caught in an oversell or undersell
situation that’s too late to fix. Setup alerts for both up to 12 weeks out
so you can maximize your rates and sellout and drive greater revenues to
your stations.
“On The Fly” rate changes
Reacting quickly to your changing business environment
is critical to your success. Easy rate and demand curve changes ensure that
managers have better control over inventory sellout, maximize revenue and
instantly communicate rate changes to your sales teams.
Robust Analytics
Powerful and dynamic worksheets let you see the impacts
of your changes to rates and demand curves in real time. Analytics let you
compare monthly stations, dayparts, budgets, actual billing, revenue from
remaining inventory and variances for both. Also easily view % Sellout,
total units, remaining units, units sold, AUR’s, etc.
“What if” tools
Plan and estimate your sellout to any percent to see if
your strategy will get you the revenue to estimate or budget. Easily select
and exclude dayparts so if you need to get there with primes only, you can
determine if it’s possible.
Dashboards
Easy to read dashboards let you analyze your yield system so
you can make create effective strategy and a plan that will bring success
to your stations. You can analyze budgets, booked billing, priority codes
and forecast, by station, period, and cluster.
Rate Builder
This sophisticated and powerful rate card builder is accessible
by managers and AE’s for generating custom rate cards that meet the needs
of the client and the stations. This tool generates “client ready” rate
cards with multiple lengths, dayparts, stations, and weeks (averaged or
tiered) in a PDF format.
